Tori.fi

Using cross-channel knowledge to boost results

The Challenge

Tori is part of Schibsted Classified Media’s portfolio of sites and one of the fastest growing projects in the segment. In 2012 Tori was one of the fastest growing websites in Finland and “tori.fi” one of the most common search terms on Google. Tori has been in partnership with KliKKi since it was launch in 2010.

Tori operates in a space where a potential user can be targeted through different channels and on several devices. Therefore, the number of potential touch points are vast and the choice between channels and devices is crucial to achieve an effective marketing mix.


Results

Due to the better understanding of cross-channel behaviors, KliKKi has contributed to Tori's high growth rate and improved results. Tori’s 2013 overall indicators:

3.5

million ads placed on Tori
1/4

of Finnish population used Tori monthly, in less than 4 years since launch
2

million deals made on Tori