We are The Rebellion

Creating meaningful and profitable online experiences is what makes us tick.

Launched in 2009, The Rebellion is an international digital marketing agency based in Cape Town, South Africa. Having been instrumental in setting up the initial groundwork for various Google products in South African and Scandinavian markets at Google’s Dublin headquarters, founders Ryan Kitching and Lina Fagefors started The Rebellion.

Fast forward to now, The Rebellion has a diverse team of experts who are well equipped to handle all digital marketing needs, challenges and opportunities for a range of local and international clients. Working seamlessly together to help clients understand customers through data, The Rebellion connects with them through creative ideas and strategies, as well as an innovative and transparent approach.

Based in the African region

The Rebellion is an innovative Digital Marketing Agency based in Cape Town, South Africa. Servicing both local and international brands, our team offers a full range of digital services presented in both a strategic and creative process.

45+ Countries Covered
48+ Languages Covered
12+ Specialists
8+ Industries Covered

Our areas of speciality

This is what we do

Years of industry know-how, sleepless nights and nurturing the online presence of a multitude of brands has given us a leading edge.

Web Analytics

Our team leverages all data available to us to make marketing efforts more profitable. We use the unrivalled power of Analytics to spot untapped opportunities and connect with customers on a deeper level.

End to end ROI tracking, Analytics installation and consulting, custom reporting, website optimisation.


We know that all traffic to a site is not of equal value. Our dedicated account managers assigned to each client assist with the best strategies and targeting to ensure that all paid advertising traffic is of the highest relevance and quality.

Search and Display ads, remarketing, search content marketing, LinkedIn/Twitter/Facebook/Youtube advertising and a host of other platforms.


Sending quality traffic to a website is of no use if that website is not optimised effectively. We offer various conversion-focused services specifically tailored for each client.

Responsive design, landing page creation, usability testing.

New Markets

We identify which markets are best to enter based on interest and online readiness for a product/service. We also offer translation of all site and advertising content, using only the best native translators.

Competitive analysis, translations, market research.

Meet the team

These are our Rebels

We have a small, dedicated team who are invested in their work. We believe it’s important to create an environment where their skills and interests are utilised in the greatest possible manner so that our clients receive the best service, from the best people. Honesty, passion, teamwork, responsibility & proactivity is at the core of everything at The Rebellion.

Ryan Kitching - CEO - theRebellion

Ryan Kitching

Owner & Founder

Lina Fagefors

Owner & Founder

Our Key People

Erika Tirtova

Portfolio Manager

Sherri Brooks

Account Manager

Cameron Ferreira

Account Manager

Charnie Hodson

Social Media Account Manager

Our Vision

The Rebellion’s core vision is to become South Africa’s most progressive agency, intent on developing meaningful relationships with all clients.

What Our Clients Had to Say

"Since moving my Adwords marketing over to the team at The Rebellion I have seen a 496% increase in Adwords revenue within the first 6 months."

Taswell Maneveld Founder of Future Light

"The Rebellion has delivered high quality and cost-efficient PPC management enabling us to start so many new campaigns/accounts for our new sites and in all the different languages we sell to. I’m truly impressed by the work from theRebellion and can honestly say they’ve been a significant part of the growth and profitability Ticmate has experienced."

Marcus Moeschlin Ticmate CEO

"The Rebellion have been instrumental in increasing the size and scope of our online presence across multiple online channels."

Gidon Altar Chief of Play

"I warmly recommend The Rebellion to any business looking for sharp design, creative ideas and a professional approach to digital marketing."

Lico G Head of Marketing at AdMarula

"Their knowledge of PPC campaigns is superb, they are constantly trying new things and, even though we are definitely one of their smaller clients, it still feels like we are getting top tier service. I would happily recommend their services."

Josh G General Manager at Whitecollar

"The Rebellion has been instrumental in helping us achieve our PPC goals. They are accommodating to our unique requirements and have always exceeded the targets given to them. Their management style and insight has gained us much more online traffic at lower costs. We have been extremely happy to work with them thus far."

Kevin Harris Managing Director at MDS Ideas