We are Ad’s up Consulting

Always one step ahead, our experienced team is dedicated to your online performance and visibility

Created in 2012, Ad’s up Consulting is an independent digital marketing company specialized in strategy / optimization of SEA
campaigns and Social advertising campaigns. A Premier Google Partner, our activity is all about Search Engine Advertising. In 6
years, Ad’s up Consulting has managed to establish a real partnership with advertisers, combining an experienced team with the
latest technologies on the market.

In 2018, Ad’s up was listed amongst the top 1000 European companies based on growth, according to the Financial Times, as
well as placing sixth in the ranking of champions of media growth and communication of the Echos newspaper.
Whether the target is sales, leads or qualified traffic, Ad’s up Consulting helps the largest advertisers in Europe to develop a
results-driven acquisition strategy for all channels.


Based in Paris, France, and with several offices across Europe, we are an independent digital marketing company specialized in
strategy / optimization of SEA campaigns and Social advertising campaigns.

45+ Specialists in-house
370+ Clients
10+ Markets covered
15 Languages spoken in-house

Our areas of speciality

We are your digital strategy partner!

So as to work in an effective and productive manner, our passionate team has the best optimization and analytics tools

Ad's up Consulting manages advertisers’ campaigns on the five major digital marketing platforms: Google Ads, Bing Ads,
Facebook Ads, Twitter Ads and Linkedin Ads. We take care of creating, monitoring and optimizing your campaigns. This allows
you to focus on your core business needs. As all of our consultants are 100% Google Ads certified, this allows us to keep one
step ahead of the market! Our close partnership with Google gives us priority access to the latest Google news and Google Ads
betas. As such, your campaigns are in safe hands with us.

Search Marketing

By harnessing the power of Search Engine Marketing, we provide efficient, daily management and optimization to maximize the ROI of our customers' campaigns.

Google Marketing Platform / Google Ads / Google Ad Manager / Cross-device campaigns / Dynamic Campaigns / analysis and strategy / International campaigns / Google shopping / Bid management / Quality score optimization / Ad customizers / Responsive Search Ads / Dynamic search ads / Ad extensions

Retargeting & Audiences

Always be there at the right moment and increase your conversion rate with retargeting. Users are far more likely to convert on a site after already having visited it. Thus, having a retargeting and audiences based strategy is now one of the key points in any successful digital marketing strategy.

Remarketing / Customer match / Remarketing List on Search Ads (RLSA) & Remarketing for Dynamic Search Ads (RDSA) / Dynamic retargeting / Similar audiences : similar Search / Shopping / Display / Eperflex / Video retargeting / Adroll CRM retargeting / RLSA Bing Ads

Display / RTB

Ad's up consultants are experts in the entire digital value chain, allowing you to develop the visibility and awareness of your brand. In contrast with traditional media, with the Display Network advertisers can reach a large audience while ensuring the quality of their traffic through advanced targeting and tracking features.

Targeting methods: Contextual targeting / Display select keywords / Managed placements / Affinity audiences / In-market targeting / Targeting optimization / Demographics / Smart display campaigns. Ad formats : Responsive ad / Static or animated image ads / Dynamic display ads / Lightbox ads / Video ads / Native gmail ads / Dynamic gmail ads / Trueview for shopping

Social media advertising

So'Ads is Ad's up's specialised social media agency. Experts in the optimization and management of campaigns on Facebook, LinkedIn and other social media platforms, So'Ads and its team of certified consultants work with you throughout the implementation of your social digital strategy.

Branding / Performance / Conversion / Engagement / Strategy / Optimization / Analysis on Facebook Ads / Facebook Messenger Bots / Instagram Ads / Twitter Ads / LinkedIn Ads / Snapchat Ads / Waze Ads

DoubleClick Search

Give your search engine marketing campaigns an edge with up-to-the-minute data and proprietary bid optimization. DoubleClick Search’s intelligent algorithms constantly evolve to help you meet your goals.

DoubleClick Campaign Manager / DoubleClick Studio / DoubleClick Bid Manager / DoubleClick Search

Google Marketing Platform

GMP is the new entity bringing together all the tools of the DoubleClick suite. Through utilising GMP, our consultants are able to monitor and optimize campaigns in real-time.

DoubleClick Campaign Manager / Doubleclick Search / DoubleClick Bid Manager / Analytics 360

Meet the team

A group of passionate people.

Antoine Gurwitch

Founder & CEO

Passionate about online & digital marketing, Antoine Gurwitch left the French national train company (SNCF) in 2011 to launch the 1st specialized SEA agency in France, with the sole mission to help advertisers meet their Search Engine Marketing needs. 6 years later, Ad’s up has confirmed its place on the market as the leading independent digital company specialized in Search Engine Advertising. Starting with just 6 employees, they have now grown to just over 45 certified Google Ads experts and more than 370 clients.

Alongside his every-day tasks as CEO, Antoine works on the key issues of innovation and automation so as to strengthen the agency's technical and technological expertise. His goal is to put the advertiser's strategy at the very heart of the consultants working day. Both Antoine, as well as Ad's up as a whole, frequently adapts the company's processes so to remain as flexible and adaptable as possible. This principle of flexibility is designed to respond to the needs of all their clients, from the smallest start-ups to the largest of companies.

Our Key People

Michaël Signerin

CSO & Partner

Maxime Faure

Quality Manager & Partner

Guillaume Neyret

Quality Manager & Partner

What we stand for

Driven by highly motivated consultants, we owe our success to our core belief: Customer First & High Performance! Our mission is not only in the creation and management of digital campaigns. We combine a dedicated and tailored service for our advertisers so as to ensure the very highest level of quality in our work.

Trusted by our clients

"Today, thanks to our partnership with Ad’s up Consulting, we have increased the reach and visibility of our campaigns by 35%."

Grégoire Firôme Head of Acquisition - Rakuten PriceMinister

"They are the true Google Ads experts."

Lionel Cheylus CEO - Bayard Group

"Since working with Ad’s up Consulting, we see a 54% increase in our conversions and a 58% increase in our Google Ads

Emelyne Thépot Ecommerce Director - Naturalforme

"We are currently working with Ad’s up Consulting and our conversion rate is now excellent."

Elodie Leleu CEO - INA